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Phone: 027 442 2141

Email: media@mbie.govt.nz

 

 

Maritime VHF radio changes: A successful campaign

 

Informing New Zealanders about the recent changes to the Maritime VHF radio services has been the largest communications campaign undertaken by Radio Spectrum Management (RSM).

RSM, together with Maritime New Zealand and the Royal New Zealand Coastguard provided consistent simple messaging on the changes and encouraged other maritime stakeholders to do the same. By working together, we were able to run a hugely successful communications campaign.

The communications campaign comprised issuing 300,000 pamphlets, 100,000 stickers and maritime radiocommunication handbooks, running radio advertising campaigns and adding material to the RSM website outlining the key changes. The retune.co.nz website provided a single gateway to access the information online. All three agencies worked to get the information out to boaties through their own networks including attending boat shows. We saw a huge increase in people seeking information on the changes online in the months prior to and throughout the boating season indicating just how successful the campaign was.

Read more about changes to the Maritime VHF radio services

Last updated 3 December 2018