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Radio Spectrum Management's new look aligns it to MBIE family

[image] RSM brandingRadio Spectrum Management (RSM) has a new visual identity which has been designed to position it as part of the wider Ministry of Business, Innovation and Employment (MBIE) family.

At the heart of RSM's new visual identity is its new logo that now appears on the RSM website and will be rolled out across other publications and material produced by RSM in the upcoming months.

The aim of the rebrand was to provide Radio Spectrum Management with a clean, crisp and easily recognisable stand-alone identity.

The gradient of colour in the logo is an abstract representation of the electromagnetic spectrum.

The colours featured in the logo belong to the MBIE colour family and therefore provide a visual connection to both RSM and MBIE.

RSMs new visual identity will increasingly feature across our work in the upcoming months, and will soon be a familiar identifier to our wider audience.